The big bold shop name in red, written in bold Urdu script catches eye. The style makes the otherwise modern display board visually enhanced.
Red, blue and green colours used in sequence to depict the bilingual name in varying typesizes makes the board a specimen of intense visual activity and rhythm.
The burned, rusted sign displaying Urdu letters of the name as a retro graphic pattern makes the identity of the shop unique.
The symmetrical façade of a mosque with the dome structure framing the board adds a deep cultural context to the sign design.
Two variations of Urdu script displayed in the name of the shop, along with a modern typeface called Stencil creates an interesting fusion of traditional with modern concepts of design.
Image of Sheep reminds of weaves and woven products. The expression establishes the impression about the products of the shop instantly.
Letterforms with round, delicate terminals reminding of tear drops. The typographic expression has an oriental feel to it.
Use of typography as a graphic motif and the new panel form in wood makes the sign stand out amidst other restaurant signs.
The centrally aligned text with Arabic translation arranged as an emblem makes the identity unique.
The typography reflects subtle influence from Urdu letterforms and their subtle variance within the Latin structure.
Identity displayed bilingually in Primary colours against a white background reminds of the old hand painted signs of early 20th century.
The special characteristic being the presence of an oriental identity with script acting as image of the shop, more than just serving the lingual function of giving information.
Mohammad Ali road is a potpouri of flavours and fragrances. People from different cultures visit the place every day to rejuvenate their senses. The bazaar glorifies mix of shops selling oudh and perfumes, resturants, sweet shops etc. The street varieties of Kebabs, delicious curry dishes with rotis, new kinds of sweets, sherbats and lassi. The novelty of serving exclusive recipies goes to the extent of using Bollywood celebrity names for some of their dishes. Noor Mohammadi, regularly by film star Sanjay Dutt, has a chicken dish prepared as per his recipe — called ‘Sanju Baba’.