In the early 1990s, Maruti Udyog Limited (now Maruti Suzuki India Limited) set out to launch a compact and stylish car to cater to the growing Indian middle-class market. The result was the Maruti Suzuki Zen, a car designed and manufactured in India.

Compact Yet Spacious: The Maruti Suzuki Zen was designed with a compact footprint, making it ideal for Indian city streets. However, its interior space was maximized for passenger comfort.
Streamlined esthetics: The design featured sleek and streamlined aesthetics, setting it apart from other cars of its time. Its rounded contours and compact size made it visually appealing.
Economical Engine: The Zen was equipped with a fuel-efficient and reliable engine that met the needs of the Indian market for cost-effective transportation.
Comfortable Interiors: The design emphasized comfortable and ergonomic interiors, catering to the needs of both the driver and passengers.