Godrej launched the country’s first refrigerator in 1958. A product of Mr. Naoroji Pirojsha Godrej’s vision, the Model 9 refrigerator was a 7-cubic-foot model. It featured a half-freezer and automatic temperature control. General Electric Company had supplied the refrigeration unit, but this changed by 1962, when Godrej began manufacturing hermetically sealed compressors in India.
Scaling Manufacturing: Godrej implemented efficient production processes to scale up refrigerator manufacturing, ensuring affordability for a wide range of consumers.
Rural Accessibility: The brand's focus on durable design made Godrej refrigerators popular in rural India, bringing the benefits of refrigeration to remote areas and preserving agricultural produce.
Household Staple: Godrej refrigerators became a household staple, revolutionizing food storage, minimizing food wastage, and influencing the way Indian families planned meals.
Local Employment: Mass production of refrigerators generated employment opportunities, contributing to the socio-economic development of the nation.