Established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation (TIDCO), Titan Watches aimed to create high-quality timepieces for Indian consumers. The brand quickly gained recognition for its indigenous design and manufacturing capabilities.

Indian Aesthetics: Titan Watches were known for embracing Indian aesthetics in their designs. They incorporated elements from Indian art, culture, and heritage, making them culturally relevant to Indian consumers.
Varied Collections: Titan introduced various watch collections, catering to diverse consumer preferences. These collections ranged from classic and formal to sporty and contemporary, allowing for a wide selection of designs.
Functionality and Durability: Titan Watches prioriti±ed functionality, durability, and precision. These watches were designed to withstand the rigors of daily life while maintaining accurate timekeeping.
Material Innovation: Titan explored the use of innovative materials and technologies in their watch designs, such as stainless steel cases, sapphire crystals, and water-resistant features.