As India embraced modernity in the 1980s, the demand for household appliances, including refrigerators, surged. BPL recognized this growing need and embarked on a journey to design and manufacture refrigerators tailored to Indian homes.

Adaptation to Indian Conditions: BPL refrigerators were designed with Indian climatic conditions in mind. The industrial product design focused on efficient cooling mechanisms capable of withstanding high temperatures prevalent in many parts of India.
Optimized Storage Space: The design of BPL refrigerators maximized storage space while ensuring optimal cooling efficiency. Adjustable shelves, door compartments, and specialized storage zones catered to diverse food storage needs of Indian households.
Energy Efficiency: BPL prioritized energy efficiency in its refrigerator designs, considering the importance of conserving energy resources and reducing electricity consumption. Innovative cooling technologies and insulation materials helped achieve this goal.
Sleek Aesthetics: BPL refrigerators featured sleek and modern aesthetics that complemented contemporary Indian home interiors. The design elements were carefully curated to appeal to the aesthetic sensibilities of Indian consumers.