The "Extending mMitra" project, led by Prof. Anirudha Joshi at IDC IIT Bombay, focusses on supporting urban poor pregnant women in India through their pregnancy and infancy phases. The initiative is a mobile phone-based platform that delivers essential health-related information to women in their chosen language, providing guidance and support during pregnancy and early motherhood. Dasra, Armaan, and Johnson & Johnson collaborated on the project to enhance maternal and child health outcomes. The mMitra platform provides voice calls or messages that cover critical topics such as nutrition, prenatal care, infant care, immunisation, and more. This personalised communication system helps overcome language barriers and provides timely advice for women who might not have easy access to healthcare services.