Aipan is a traditional folk art specifically made by women of Uttarakhand. This art is done on floor over brick red background with white paste made out of rice flour. The typical art is done on all special occasions and household ceremonies and rituals. It is believed that these motifs evoke divine power which brings good fortune and wards off evil.
Aipan motifs are typically used in the Kumaon region. The traditional motifs are also used in designing new household products like souvenirs, Coasters, Shawls & Stoles, Wall hangings, Wall paintings, Bookmarks, Photo frames, Tablemats, Cards, Stickers, Jewelry boxes, Key chains, bookmarks and wall tiles etc.
For more details: http://dsource.in/resource/aipan-uttarakhand