Attars are like flowers - as old as the ages but as fresh as tomorrow’s dew drops. The subtle blending of the various aromas is very likely the creation of melody. This is called an accord and constitutes of the base note, middle note and top note (top note being the most volatile one and the base note being the most long lasting one). Gulab Singh Johri Mal, one of the most well known shops of Old Delhi, was established in 1816 mainly as an attar manufacturing business by Gulab Singh Ji and his son Johri Mal Ji. For 196 years this company has been spreading fragrance from its shops in Dariba Kalan and Chandni Chowk. Now it has diversified into several other products besides traditional Indian attars. This includes incense cones, incense sticks, dhoop battis, essential oils, incense oils, toilet soaps, perfumes, kewra water, rose water and jasmine body oil.
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