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Abdul Rehman Street is one of the oldest and historically significant streets of South Mumbai. Popularly known as a wholesalers mecca in South Mumbai, the street envisages a great variety of wholesale products, local culture, flavours and colours. The street consists of buildings and shops since late 19th century till early 21st century. Shop signs here present changes in the kind of information display, graphic representations and use of novel materials to create panel forms, expressive backgrounds, three-dimensional lettering, three-dimensional metaphoric forms.