Siemen’s Starter
Siemens (India) had approached IDC for the design of a starter. Siemens ( India) had to take approval from the original company as they controlled the quality and brand image. Prof. Nadkarni had worked in Siemens (Germany) as intern when he studied design at Hoshule Gestaltung (school Design), Ulm. Prof Nadkarni wanted me to take up the project to live up to their expectations! I had already designed Crompton 5A starter by then. This was a starter of 20A capacity and went into Rural use! Siemens (India) was making a starter earlier. It was a huge piece with 50’s look! The company had union problems and was shut down for many years!

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• Siemen's Starter with Design Narrative......