'New Post Box Design - For Indian Postal Service'

Introduction:
The attempt of this project is to provide a well designed product in the public domain. Having maintenance-free letter boxes was the long time requirement by the Indian post and the initiative was taken up by Prof. Chakravarthy as an idea to implementation project.

The brief given by India Post was to design a maintenance free letter box, justifiably so, since the existing letter boxes which are made of mild steel were damaged easily and rusted rapidly. As a result the postal department spent a lot of effort and money in painting, repairing and maintaining them.



Implementation:
India Post now plans to replace the old letter boxes with the new ones wherever necessary. Apart from creating a new corporate identity for the India Post and generating advertising revenue it will serve as an icon signifying the changes that are taking place at India Post. It will represent the department’s efforts to reinvent itself with many upgraded services as also new innovative ones like e-post, e-bill post, greeting post, international money transfer, instant money order, speed post passport service etc.

Recognition:
The letter box has won a “special mention” at the stainless innovation awards 2007 presented by Jindal Stainless Ltd. The recognition has come for the innovative use of stainless steel in product design.

Post Box Features:
• Strong Visual Identity
• Longer Lifespan
• Easy for Postmen to Collect Letters
• Easy to install and Maintenance free

Post Box Downloads:
• Post Box Design Case Study - pdf