With a Masters in Product Design from National Institute of Design (NID), Ahmedabad as well as the Domus Academy, Milan, Davis creates designs which are completely out of the box and finds sufficient takers from within the country and abroad. Most of the products made of stainless steel have a story to tell and are reflective of the designer’s temperament, his deep love for nature as well as his fascination and challenge to search for the poetry in a ‘cold industrial’ material like steel.
Bullied and pushed to size due to urbanization, Shahpurjat village in south Delhi has just a few tell tale leftover signs of a village that was. It forms an integral part of the urban landscape. Indi world – a remarkable lifestyle stores is located here. Its founder Alex Davis is a product designer and founder of this unique ‘product boutique’ which has carved a niche for its distinctive style.
Alex Davis’s 'Indi store' has a complete different feel and ambience. It houses a ‘Made in India’ range of high class products that match international quality and draws an international clientele. Davis forays into the field of designing with stainless steel, ceramics, and wood to come up with a thematic range of products including furniture, lighting, kitchen ware that transcend function into the realm of art. The studio with its sheer mixture of art and form gives the feel of a languorous walk under the sparkling twilight sky.
Choosing to cut himself away from the conventional options of ‘industrial design’ for industry, Davis take the path of the artist by opting to put up exhibitions of his ‘new thematic collections’ of range of lifestyle products that he calls ‘functional art’.
His interests are many. Travel brings out the adventure in him. Reflective in nature results in a collection called the 'Moonlit Safari'.
Love and appetite for nature, plants, food... translates into meandering reflections in chrome through organic forms of ferns and cacti in his ‘My Lazy Garden’.
And with ‘Hyper Blooms’ he gives new dimensions to the landscape of contemporary architecture.
Mild in his manners and soft in his tone can be misleading reflection of this designer who really has the steel within.
The Design Collection is as below:
• A Moonlit Safari
• My Lazy Garden
• Hyper Blooms
1. Moonlit Safari
The collection ‘A Moonlit Safari’ bears traces of the two week long safari, Davis had undertaken in the interiors of Kenya which left a lasting impression in his artistic mind. The sparkling steel heads of the rhinos, stag or the zebra cushions bears testimonials of adventurous safari night in the wilds of Kenya.
2. My Lazy Garden
Love and appetite for nature, plants, food... translates into meandering reflections in chrome through organic forms of ferns and cacti in his ‘My Lazy Garden’.
His assortment in ‘My Lazy Garden’ has the quite fragrance of the designer’s stint with nature and his meandering ideas.
3. Hyperblooms
With his collection ‘Hyper Blooms’ the designers adds myriad shades to his sparkling steel creation and gives a larger than life feel to the blossoms that add a surprising new dimensions to the landscape of contemporary architecture.
This documentation was done by Professor Ravi Mokashi Punekar, faculty at Department of Design, IIT Guwahati.
You can mail Prof. Ravi Mokashi Punekar at mokashi[at]iitg.ernet.in
For further details you can contact to:
Alex Davis Studio
Indi Store, 143, Shahpurjat
Opp. Asiad Village
INew Delhi - 110 049
India
Phone : 091-11-26495473
Fax : 091-11-26495817
Email : indi.store[at]gmail.com
Links : http://alexdavisdesign.com/
You could write to the following address regarding suggestions and clarifications:
Helpdesk Details:
Co-ordinator
Project e-kalpa
Department of Design
Indian Institute of Technology Guwahati
North Guwahati
Guwahati 781039
Assam,
India
Phone: +91-361-2582500, +91-361-2582451
Fax: +91-361-2690762
Email: contact[at]dsource.in
Participants:
Project Coordinator: Professor Ravi Mokashi Punekar at Department of Design, IIT Guwahati
Videography by: Hitesh Sharma
Video Editing by: Rhitupon Bora
Photography by: Menuolhoulie Kire and Designer’s own images
Text: Anupa Lahkar
Website Design: Professor Ravi Poovaiah
Website Layout: Niranjana M. Barai
Web Content Editing: Sulochana Sable
Website Programming: Roopa N. Sahoo, Srikanta K. Dash, Pitchaimuthu R. and Sunita Rajput