Mascots could be seen as storytellers bringing forth the stories of brands to the masses. Historically, the use of ‘mascot’ as a concept emerged when an opera series named La Mascotte (1880); written by French philosopher Edmond Audron was screened in England and America. The tale was about a farm girl who brought luck to anyone who employed her. Hence, mascots acquired their identity as a person, thing or an animal bringing luck thereafter. Rephrasing the significance of mascots in modern commercial context, they add value to the brand identity of a product or service. The present archive celebrates the glory, legacy and visual power of some of the most lively mascots of top brands in India. Some of these storytellers do not exist for their brands, but their popular image has left an unflinching legacy in the commercial world.