Colour Attributes
Colour & it's varied context
Colour & Psychology / Learn
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Red is the color most used by fast food chains, followed closely by yellow and orange. Yellow and orange are colors that make people feel hungry. The color red is associated with emotion and passion. So when one sees red combined with yellow and orange, they become passionately hungry. Red, yellow and orange colours symbolises warmth and hot which is how we like our food to be, hot and freshly made. Hence, we are attracted to food with these colour.
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Blue is not likely to make someone hungry. It is even used in weight loss programs as an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. This is because humans have certain expectations of how food should look. When a food's color is off or is different than what we expect, our brain tells us that it tastes different too.