When two quantities are divided in such a way that their ratio is the same as the ratio of their total to the bigger of the two values, the Golden Ratio is applied. That number is 1.618, which is also known as Phi. The Fibonacci Sequence is the simplest way to explain this. This sequence is the sum of the two numbers before it. So, forever and ever: 0,1,1,2,3,5,8,13,21... The Greeks employed the Fibonacci Sequence to create a visual pattern to enhance their creations back in the day. When you divide the sequence into squares and place them side by side to make rectangles, a spiral (known as the Golden Spiral) emerges. Don't be put off by a few equations! The Golden Ratio is actually a lot easier to understand than it appears. And it's all over the place. The Golden Spiral can be seen all around nature. From hurricanes to flowers, galaxies to shells... and even those strange mutant cauliflowers you occasionally see at the grocery store. The Golden Spiral can help you figure out where focus points should be placed, how to center a headline for maximum impact, and which parts could be adjusted to give the design more energy.