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Home / Case study / S-Mart / Case Study - Slide Show
Design Case study

S-Mart

List & Locate Grocesary Items in Store
by
Debasish Biswas and Prof. Ravi Poovaiah
IDC, IIT Bombay
Case Study - Slide Show
 
  • Printer-friendly version

Design process that was followed in this project:
• Introduction

   . Need for this project
     - Why Supermarket?
     - Nature of Users
   . Scope and Objective
     - Scope of the project
     - Objectives
   . Project Timeline

• Secondary Research
   . Retailing Industry in India
   . Organized Retailing in India
   . Retailing Formats in India
   . The Rise of the Connected Consumer
   . Identified User Group
   . Case Study
     - Localbanya
     - Bigbasket
     - Kada
     - Click and Collect
     - BLE Devices in Retail

• Primary Research
   . User Study 1
   . User Study 2
     - Stages found in Shopping
     - Drawn Experience map of Supermarket
     - Analysis
   . Findings
   . Persona

• Ideation
   . Design Idea’s
     - Idea 1: Make List & Reserve Items
     - Idea 2: Click & Collect
     - Idea 3: interactive Aisle Display
     - Idea 4: Smartphone Shopping Assister
   . Connecting the Dots
     - Final Concept
   . Structure
     - Service Blueprint
     - Existing Service Blueprint
     - Proposed Service Blueprint
     - Information Architecture

• Final Design
   - Initial Wireframes
   - Scenario 1
   - Scenario 2
   - Other features
   - Shopping Cart Phone holder

• Evaluation Plan
   - Goals of Evaluation
   - Key Questions
   - User Test Plan
   - Criteria for Recruiting Participants
   - Evaluation Plan
• References

Case Study Download:
• S-Mart - List and Locate Grocesary Items in Store......

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