Design Case study
Two Wheeler for Middle Aged
Upgrowing Two Wheeler Scenario
by
Case Study - Slide Show
Design process that was followed in this project:
• Vehicle Growth Pattern in India
• Uneven Spread of Vehicles Across the Nation
• Upcoming Launches in the Two Wheeler Segment
• Two wheeler Sales in India
• A Two wheeler Owner in India
• User Groups in two Wheelers Section
• Two Wheeler purchase trend
• Initial Design Brief
• Change in the Market Scenario
• Current Market
• User Study on Honda Activa Users
• Market Positioning of Honda Activa
• Distinct Two Wheeler Segments in Indian Market
• Quantative User Study
• Quantative Study: Analysis and Inferences
• Qualitative User Study
• Quantative Study: Analysis and Inferences
• RTO Norms for Two Wheelers
• Study of Honda Activa
• Aesthetics of Honda Activa
• Functionality
• Mechanism Study
• Structure Model
• Study of Users’ Habits: Product: Cell phone
• Users’ Habits Study: Analysis and Inferences
• Colour Trends: Asian Paints’ Colour Next 2012
• Reference Board
• The Brief
• Approach
• Explorations
• Theme Sketches
• Ideations
• Concepts
- Concept One
- Evaluation: Concept One
- Concept Two
- Evaluation: Concept Two
- Concept Three
- Evaluation: Concept Three
• Result
• Model
• Appendix
- Web References
- Questionnaire
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