Managing Design [11]

Managing the three key design stages:

Design Strategy:
How can you conceive and inspire design thinking and projects?

Design Process:
How can you develop design projects and agendas?

Design Implementation:
How do you manage and deliver design projects and outcomes?

Managing Design strategy:
This is the stage where design projects are conceived and the focus placed on identifying and creating the conditions in which design projects can be proposed, commissioned and promoted, at this stage, design management engages design thinking in the organisational strategy, identifies opportunities for design, interprets the needs of the organisation and its customers and looks at how design contributes to the business as a whole.

Managing Design Process:
This is the stage where design projects and agendas are developed and the focus places on demonstrating how strategy can be made visible and tangible through design. At this stage, design management explores how design can be used to craft the presence and experience of an organisation and in doing so influence how the organisation and its brand are expressed and perceived.

Managing Design implementation:
This is a stage where design ideas are executed through carefully managed collaborative process in order to achieve the best possible outcome for the project. An intricate collaborative processes and relationships are required not only to achieve great design but also to utilize it to its full capacity through a series of strategic steps [12].
    

References:

[11] Best, K. (2007). Design Management: Managing Design Strategy, Process and Implementation. AVA Publishing.

[12] Stone, T. L. (2010). Implementing Design: An Essential Manual for the Working Designer. Rockport Publishers.