Uravu   is a nonprofit trust formed in 1996 with the sole intention of promoting bamboo and creating an awareness among the people about the material, Uravu began its journey by cultivating bamboo shoots and supplying them to the farmers in the community. Bamboo craft is another domain which they had right from the beginning.  Uravu aims to provide employment to the margin­ alized sectors in of the community through bamboo craft.

Uravu sets up various units under it for production of various craft products. Some of these  units are jute bag unit, basket weaving unit, Mural painting  unit, achaar(pickle)  unit, stationary  products  unit  etc.  Whenever they see an opportunity where they can involve  the  people  of  the  village  to make a product from bamboo which would benefit the community for their livelihood, they organize a small gathering with the community and spread their ideas. If the people are willing to make  the products, they  form  a unit and provide training to a selected number of people for the production of the craft item in batches.

Bhavm is one such unit which dedicates itself to creating  marvelous artworks over bamboo and certain other materials  like  terracotta, clay, wood and canvas. They create mural painting of idols of indian mythology. The unit was started  by two artists, Sujith and Miss  Deepa  who  reside  in  kalpetta. The  paintings  they  do  are  inspired from  the kerala  temple paintings  and are mostly depicting idols of hindu mythology.