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Home / Case study / Communication in Civic Sense / Introduction

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  • Design Case study

    Communication in Civic Sense

    Illustrated storybook to imbibe civic sense in children with the context of Indian socio culture
    by
    Prem Sonar and Prof. Prasad Bokil
    IDC, IIT Bombay
    Introduction
     
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    This started as a project about love and patriotism about our country. But in the initial stage of presentation and studies, I understood that love and patriotism are very personal and everyone has their own political preferences.

    Children and youngsters have their own definition of love and patriotism for the country based on their surroundings.

    The idea was then narrowed down to why is my country not clean, not disciplined, not punctual and why is there a ‘Chalta hai’ (it’s okay) attitude which, I think is the base of many problems we face in our daily routine. How do we introduce these problems to children of developing ages was the challenge I accepted and started working on.

    While talking to the children I came to know that they do observe things happening around them but do not understand why people behave like that! After talking to the adults they were unconcerned about this issue saying that in India that’s how it will be.

    As a witness of these weird behaviours, I face every day I decided to study and portray different angles of Indian socio-culture and civic sense in front of children so that they will grow up to be responsible citizens in the coming years.

    At least I hope so!

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