Natural Inspirations and Aggression:
Curves play an important role when it comes to the form definition. This basically reflects the identity of the car. Proportions also make a great difference in terms of the overall surface behavior in the car.

Since 'Aggression' was the theme chosen for the design an image board was made showing all the expressions which were then studied and reflected in terms of design cues in the car.

A few case studies were studied which included cars from different segments. These case studies also help to know the success and the failures in the design in terms of styling. A concept was finalized based on the user study, which was then refined in different 2D and 3D softwares.
The first ideation concept was inspired from the expressions of a ninja in a fight. This emotion was then reflected in the concept sketch.

 
The second ideation concept was inspired from the type of clothes they wear. This attire was then reflected in terms of design cues in the vehicle. Basically in this the front grill which is the identity of the car is like the mask of the ninja which is a ninjas identity.


The third ideation concept was based on an animal, a leopard displaying the anger when in a fight. Also the proportions of the car are designed in such a way that it gives the feeling of dynamism and subtle flow lines.


The fourth ideation concept was based on a dragon displayed by sharp elements. The sharp elements actually give a feeling of aggression. These sharp curvatures were then carefully translated for deciding the feature lines of the car.


Options were also made for the rear of the vehicle because there has to be a continuous flow between the front and the rear of the car. Some of the concepts of the rear three quarter views are as below.

Concept Renderings:
After ideation sketches the realistic renderings were made to give a realistic feeling of the car. Below are the concepts developed.

Concept 1:


Concept 2:


Concept 3:


Concept 4:


Concept 5:


Concept 2 was selected as the design for further development. An exploratory model of this Concept was made so as to understand the surfaces better.