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Design Case study

Designing an Odia Display Font for Headlines

Enriching the Odia content on the web

Amit Patjoshi and Prof. GV Sreekumar

IDC, IIT Bombay

Case Study - Slide Show

Design process that was followed in this project:

• Aim and Objectives
- Aim
- Learning Objectives

• Font Terminologies
   - What are Display Fonts
   - What are Body Fonts
   - Display vs Body Fonts

• Headline Fonts
- Purpose of Headline Fonts
- Desired Characteristics of Odia Headline Font

• Existing Headline Typefaces
   - Headline Typefaces in Latin
   - Headline Typefaces Devanagari
   - Headline Typefaces Odia

• Odia Headline Fonts in use
- Headline Samples from Odia Daily
- Headline Analysis Conclusion

• Width axis and Headline Fonts
- How the width affect the headline
- Saving Space with width variation

• Optical Illusions in Odia Type
   - Poggendorff Illusion
   - Jastrow Illusion
   - Muller Lyer Illusion
   - Gestalt Law of Proximity
   - Balance Top and Bottom

• Odia Script Details
- Characters in Odia Script
- Grouping letters based on the Form

• Font Properties and Styles
- ‘Monolinear’ vs ‘Modulated’ Fonts
- Style Explorations

• Font Design Process
   - Glyph Sketches
   - Vertical Grid for the font
   - Composing words with sketches
   - Naming the Font
   - Vector Drawings of the Glyphs

• Font Testing
   - Composed names and Comparison
   - Headline Simulation with the new font
   - Composing Words

• Final Glyphs

• References

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• Designing an Odia Display Font for Headlines......