Landing
Design process that was followed in this project:
• Introduction
- Objectives
- Choosing the Topic
- Who is it for?
- Defining the Scope
• Secondary Research: What is the Self?
- Defining the Self
- Important Terms
- Mind-map: Mapping the Self
- Mind-map: Refining the Map
• Primary Research
- Expert Interview 1
- Expert Interview 2
• Consolidating Learnings
- A Psychological Process of Finding the Self
- Mind-map: Mapping the Journey
- Conclusions of Research
• Existing Solutions
• Ideation
- Potential Concepts
- Choosing a Medium
• Learning Storytelling
- Case Studies
- Thematic Apperception Test
- Practicing Writing
- Observational Study
• Execution: Building a Story
- Reviewing Insights
- Moodboard
- Characterization
- Writing the Nurturing Process
- Rough Sketches
- Use of Visual Metaphors
- Storyboarding
- Color Explorations
• Conclusion
• References
• Appendix
- Appendix A - Drafts 1,2,3, Storyboards
- Appendix B - New Storyboards
- Appendix C - Final Outcome
Case Study Download:
• Landing......
