"Magic Within" is a short animation film commenting on How we are Living Our Lives today. The film deals with Materialism, how it has gained the power to dictate our behaviour and also our attitude towards life. We have stopped respecting who we truly are by being slaves to material love.

Through this film; the narrator, who finds human behavior intriguing wants to convey her belief that,
      "Knowingly or unknowingly we are constantly taking the 'Materialistic path' to build an image of oneself to portray what we aspire 'To Be' even though the potential lies within us 'to be who we want to be'. All we need to do is believe in the 'Magic' within us."

Case Study Downloads:
• Magic Within ‐ How We Live Our Lives Today - pdf