The objective of this project is was to improve the image of the car and add value to the package by giving it more plush looks. To give the product a unique identity for competing with similar looking cars and make it a benchmark in styling.
"Micro Passenger Vehicle" project was undertaken as 'A Transportation Concept for India' - intending to design a Micro passenger vehicle which will be used for Intra City Transport.
Considering present and future styling trends, the Form of the vehicle was considered to be a fine piece of styling with new identity in its class and also in over all automotive market.
The vehicle was designed such that at a time it can carry 2‐Adults and 2‐Kids and minimum 2 VIP mantra bags 429 x 299 x 186mm. Also, adequate head and leg room, easy in and out access, better front and side visibility.
It's a light weight structure and the top of the vehicle was kept optional (hard top or a convertible). The size of the product was kept compact considering the existing traffic and parking problem with innovative design solutions.
And finally, a low cost vehicle (Approx. Rs.1, 50, 000) with environment friendly Power plant with fuel consumption of 25‐40 Kmpl, maximum speed 60Kmph and will be a mass produced.
Also, the Safety of the passenger in terms of protection from out‐side weather as well running stability of vehicle was looked into while designing the product.
Case Study Downloads:
• Micro Passenger Vehicle - A Transportation Concept for India - pdf