The two-wheeler segment being the backbone of the Indian automotive industry and having caught up with a huge population of Indian users on roads today, one identifies a need for constant development of existing models. The crowd is in constant search for something that is new and different.
Introduction to Scooty:
TVS Motor Company launched ES with the idea of capturing the college crowd. This model was well accepted and survives till date. Few years later, the company launched Pep with a 4-stroke engine and was a trend setter with the stylized design. This model still catered to the college crowd and was promoted fervently.
The Scooty Pep plus is Youthful, Energetic, Fun-Loving and targeted for the age‐group 18 - 25 years. In terms of the design features, the cutting edge modern styling was imparted to suit the user's preferences. The treatment of decals on the vehicle also imparted a fresh, trendy appeal to suit the image of the target user group. Additional features in the Scooty Pep Plus like a mobile charging point, easy central stand and the under seat-lighting feature for the storage space was added to prove more functional than the earlier model.
But even with automotives, the user is very conscious of styling trends and every year, the two‐wheeler industry has more models to offer. Scooty Pep was last styled in 2000 and a refresh design of the third degree was introduced in 2004, which included design intervention in colour panels and decals mainly, along with a few added features.
Refresh design of the Scooty Pep plus (90 cc) for M/s TVS Motors Company - for two specific user categories.
To design Scooty pep in strict lines of refresh with a conscious effort to maintain the youthful energy that is intrinsic to Scooty styling. This would be done in two definite directions
• Sporty and dynamic and
• Elegant and modern.
In the automotive industry, a common practice for successful models is to develop a refresh design. This is done to maintain the intrinsic qualities and identity of the model over its lifetime. Refresh design involves minimal changes to the bulk of the mass, retaining the split lines as far as possible and keeping intact the school of thought behind its formal expression.
Case Study Downloads:
• Refresh Design of Scooty Pep Plus - Pdf