The project 'Styling of Two Wheelers' was undertaken to 'Understand' how people associate experiences with the product. There are intangible and tangible ways in which we use a product. Due to lack of prior initiation, people often miss out on such experiences, which are most of the time sweet surprises. 

The project was aimed to attempt a new kind of styling with a view to modify or recreate new experiences in two wheelers which will be highly tangible in their physicality but their impact will be much deeper. And hence, to understand the current semantics of two wheelers and the user perceptions in different areas. 

A possible outcome might be discovery of certain experiences which otherwise unnoticed can be realized physically also. Other strategy is to create altogether new experiences using clues from other products.

Product brief:
The project involves Redesign of a BAJAJ ELIMINATOR for creating new experiences for users.

The product is to be conceived as
Redesigned motorcycle chassis which is found most suitable for the selected concept,
Or
An entirely new two wheeler in terms of chassis structure and category devoted to the concept.

Given the exclusive nature of Indian markets, the design has to cater to Indian consumers keeping in mind their cultural, social and religious aspirations and physical properties.

Case Study Downloads:
• Styling of Two Wheelers - pdf