Management Overview [10]
(This section is based on Best, K. (2010). The Fundamentals of Design Management, AVA Publishing, SA. pp- 78-89)
Management Process:
Key to management process is a strategy that describes the course of action and resources needed to achieve the vision of an organisation.
1. Where are we now?
2. Where do we want to go?
3. How do we get there?
All organisational as well as decision making processes are driven by a strategy which through short-term (day-to-day planning, decision making and delivering) and long-term (visions and goals) decisions for the business creates sustainable competitive advantage.
The strategy operates at three levels in an organisation:
1. Corporate Strategy – Sets overall scope and direction of the organisation and is aligned to the vision and mission of the organisation.
2. Business Strategy – Sets the goals and objectives for each of the specific business units such as product and service line, distribution etc.
3. Operational Strategy – Sets the day to day operation, execution and delivery.
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Source: Best, K. (2010). The Fundamentals of Design Management, AVA Publishing, SA. p79 Diagram-8.
Business Planning:
Business planning is the framework for realising the potential of any business idea that may be just a project or a whole enterprise. It takes into account all internal business practices, analysis of processes, information systems, resources and team skills to enable an organisation to plan within their capabilities. The activities are planned at corporate level, business level and operational level each with its own individually defined strategies, objectives and performance measures.
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Source: Best, K. (2010). The Fundamentals of Design Management, AVA Publishing, SA. p83 Diagram-9.
The business plan itself is a formal document and roadmap for initiating a new business idea or enterprise. The plan is developed based on identifying a gap in the market, finding what is needed to set up and operate the business, recognizing what processes and partnerships need to be in place and by describing implementation and delivering.
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Source: Adopted from Cohen (1997) and Kawasaki (2004) in Best, K. (2010). The Fundamentals of Design Management, AVA Publishing, SA. p85 Table-5).
Management Practice:
Design management is about the successful management of:
1. The people, projects, processes and procedures.
2. The products, services, environments and experiences.
3. The disciplines, roles and stakeholder relations.
All companies have organisational structures and frameworks in place to manages the systems and processes of the enterprise in place but, how motivated and committed employees are to delivering on the organisational purpose depends significantly on the culture of the organisation that supports an organisations strategic objectives. Aligning individual and organisational incentives and behaviour typically leads to a strong sense of belonging to and delivering on a common vision and values. It also encourages a culture that enables employees to add value at all levels.
References:
[10] This section is based on Best, K. (2010). The Fundamentals of Design Management, AVA Publishing, SA. pp- 78-89
