1. Generating Emotive qualities in Form:
This studio exercise deals in developing a logical process for form generation, using human emotions and objects around us as metaphor for the basic course in product form & aesthetics.

2. Steps Involved in Emotive Form Generation:
• Selection of an emotion
• Collecting visual material depicting the emotion
• Generating visual grammar for the selected visual
• Exploration in clay
• Refinements in rigid PU foam
• Final emotive form

Examples of Emotive Form Generation:

(a) Selected Emotion - Excitement
The visual grammar is drawn from an exploding volcano as listed below:

• The primary element pointing upwards has a sudden break away from the secondary element.
• The secondary element is strong and forms a base.
• The primary element has a sense of dynamism and freedom.
• Both the elements together signify a sense of power.

Exploration in clay:
The feeling for design is as old as mankind. The materials for design are millions of years older. Design is considered a man-made expression, yet its roots reach back into the beginnings of the earth. Primeval eras manifested Design through the expression of natural laws of growth and formation.

Refinement in PU Foam:
Various formal explorations were tried out with a strong firm base and a free flowing dynamic top in clay. PU foam lets create more definite solid forms.

Refinement in PU Foam:
• A firm base – the secondary element
• The kink gives the lift that creates the excitement in the top element – the primary element
• The free flow of the top depicts the flow of excitement through dynamism and freedom
• Both elements together depict excitement

(b) Selected Emotion – Joy:

The visual grammar is drawn from the image board below:

Exploration in Clay.

Refinement in PU Foam.

Final Selected form to Depict Joy:

(c) Selected Emotion – Innocence:

The visual grammar is drawn from the image below:

Refinements in Form:

Final Selected Form:
The soft contours and the large face create the emotion innocence.

(d) Selected Emotion – Affection:
The visual grammar is drawn from the image below:

Explorations in Clay.
 

Refinement of Form.
 

Final Form for Affection:
The soft contours and the enclosing form create the emotion affection.
 

3. Metaphors in Form:

Process for creating forms using metaphors:

• Selection of a relevant metaphor for form exploration
• Concept generation through sketches
• Applying the constraints of material and manufacturing process
• Refinement in 3D with plaster blocks
• Prototyping

Examples:

(a) Water bottle for refrigerator:

Metaphor - Sea waves.

Explorations.

Final Water Bottle.

(b) Jar for Kitchen Rack:

Metaphor Used – Growth.

4. Inspiration for form generation:

• Inspiration as a creative tool
• Unrelated to the subject
• Visual grammar
• Adapting

Examples:

(a) Bus shelter design inspired from bridges and waves:

(a) Bus shelter design inspired from bridges and waves:

(b) Inspired form generation in Helmets:

Ambition

Cricket Spirit

Hip Girl

Passion

Rural

Soft

(c) Heavy looking Moped for Monto Motors:

(d) Soft look Washing Machine for Electrolux:

(e) New Semantic Image for Gasoline Dispenser for L&T inspired by Indian classical dance forms:

(f) Inspired by the Mobile Phone Age Advent – Bullet Gasoline Dispenser, MIDCO:

(g) Image Highlighting the Brand Image and Market Leadership Position of ONGC:

(h) ONGC Fuel Station Design Depicting Leadership and Brand Image of ONGC: