During the mid-90s and early 2000 the Indian Television industry was greeted by Bugs bunny, Ninja Hattori, Dexter and Powerpuff girls due to the advent of popular cartoon channels like The Cartoon Network, Nickelodeon, Hungama and Disney. New studios with an urge to introduce Indian characters into the market emerged. Compared to Japan, India’s local consumption of animation was very low. Being naive in the business of animation we lacked the world market sensibilities.
Over the years USA, Canada and Europe have been outsourcing animation to Korea, Philippines and Singapore.
Slowly India shook hands with the world. Ram Mohan Biographics was approached by Ronnie Screwvala to form a partnership with United Studios Ltd (a subsidiary under UTV) and formed RM-USL in 1997, which was later renamed as UTV Toons. They approached Fox and did episodes of ‘Oliver Twist’. To increase the efficiency more animators were employed and trained over 6 months before taking up the production. The studio developed impressively seeking more foreign collaborations although the temptation of earning in dollars resisted them from taking up original content and work for the Indian market.
Bill Dennis oversaw the studio as a Chief Executive Officer. Ajit Rao conducted a training programme to groom the employees.