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Home / Courses / Visual Syntactics 3 - Transformations / Family and Identities
Design Course

Visual Syntactics 3 - Transformations

Understanding Visual Language
by
Prof. Ravi Poovaiah
IDC, IIT Bombay
Family and Identities
 
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A family has members that are connected by some common affinity.

For Example:
A typeface belongs to one family because each of the typeface in this family has some similar characteristics.

In fact if you are a keen observer, one can identify the typeface family by looking at a single typeface.That means that to create a visual to be part of a family, it is essential to have some common features. These common features become the identity of the family.

  • Introduction
  • Family and Identities
  • Design Exercise
  • Explorations
  • Transformations
  • Further Links
  • Contact Details
  • Credits

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