Professor Purba Joshi is a faculty member at the Industrial Design Centre (IDC) at the Indian Institute of Technology Bombay (IITB). She is known for her expertise in industrial design and her commitment to advancing the field through both research and teaching. Her work often encompasses various aspects of design, including product development, design methodology, and user experience. Professor Joshi is recognised for her contributions to the design community through her research, which explores innovative design strategies and processes. She is also actively involved in mentoring students, guiding them in their academic and professional pursuits in industrial design. In addition to her academic role, Professor Joshi engages with the broader design community through participation in conferences, workshops, and seminars, contributing her knowledge and staying at the forefront of design trends and technologies. She has published various research papers and articles in design journals and conferences. Her research often focuses on design processes, user experience, and innovative design strategies.