There are many ways to sell a product. During project 2, the product was conceived purely with the user in mind and the current manufacturing possibilities ( see figure below) But to sell the product to a company, it must fit into the company’s portfolio. It may have to be part of the company’s range of products, be viable using the production methods of that company and fit into their philosophy of selling products. Another way of selling the product is to create a business model and start a business around it. This project focuses on the commercial viability of the product and on designing the product to fit a company’s product portfolio.