Jugaad - a Study in Indian Vernacular Design


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Creator/Artist: Sanjay Nair

Category: Product Design

Document: Design Research

Batch: 2008-2010

Source: India,   IDC

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. K. Munshi


Detailed Description

There are situations when solving a problem may not be easy or possible by conventional means or in a formal way. It may be due to a lack of resources or due to a time constraint. At such times, overlooking the problem or waiting for the perfect solution to arrive may not be the answer. It has to be done by any means, calling for out-of-the-box thinking and going beyond the existing way of doing things. These kinds of situations happen more often in our country. The way we solve such problems is known as "Jugaad". Jugaad is essentially a colloquial word in Hindi, meaning an eclectic assembly that somehow works. What does Jugaad exactly mean? How are jugaad and design related? Is Jugaad an innovation? Is Jugaad a healthy culture? Can jugaad be classified into different types? Can there be guidelines for different types of Jugaad? The objective of my study was to find an answer to these questions.