The personality of a person is a very complex issue. There are various factors that contribute to the development or projection of one's personality. A person's personality will to a great extent depend upon the family background, its values, and beliefs. A person may either be a strong follower of these beliefs or become rebellious. This type of behaviour is very much influenced by the person's influence in the outside world and his experiences in the past.

The physical attributes of the person create some sort of halo effect. It may either uplift or lower one's personality are,

- Physique: body dimensions
- Appearance: skin colour, looks, dressing, hair style, body make- up etc.
- Behaviour pattern: the person's body gestures, behaviour, and communication styles while interacting with others.

Personality is definitely moulded in some way or another through the education or knowledge one attains in life. The person's personality or image is often weighed against his qualifications in social circles.

The culture factor plays an important role in projecting one's personality or image. A person from a rural area may project a different image from that of a person residing in an urban area. This is actually due to the cultural differences that exist between the two. This difference can be minimised by exposing the person to a culture other than his own and by the person's willingness to undergo change.

Human psychology is a very important factor in projecting a person's actual image. With a change in the individual's mental state, a charming personality can suddenly become arrogant and irritating. The temperament and patience of the person play a very important role in image projection in the changing surroundings and events that take place.