The purpose of the experiment was to study the role and potential of mental imagery in the architectural design process. To study the use of only mental imagery as a feedback while designing in the absence of other media, viz., sketching. This experiment is a continuation of previous research on industrial designers. The experiment was made to study architects to ascertain the role of mental imagery, which is different in scale and complexity than industrial design.

This was achieved by using an experienced architect and blindfolding him during the act of design. The results achieved clearly indicate that he was able to use mental imagery to assist him in the design