The idea started taking shape after I observed and realised the lack of an Indian look in roman typefaces. There are thousands of typefaces and fonts that are designed for roman letters. Many of them are decorated based on one particular idea, and that idea reflects the image of the typeface. But no one has tried to give an Indian image to the roman typeface. There are very few decorative fonts available that give the impression of Indianess, but this is not done on purpose. As English has become a universal language, a lot of Indian literature, Indian thoughts, and traditional concepts are written in English using Roman script to convey and communicate with other people about India, its tradition, and its culture. A lot of printed materials, like newspapers, magazines, books, and advertising material like posters and hoardings, are also printed in English. which has a lot of Indian content but is losing its Indian identity due to the roman script. So printed material with strong Indian content that talks about Indian people, culture, and traditions should reflect Indianness while reading or viewing it, creating a very strong image of that particular product.