Humor in Product Design


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Creator/Artist: Unmesh Kulkarni

Category: Product Design

Document: Special Project

Batch: 1987-1989

Source: India,   IDC IIT Bombay

Period:  1989-1998

Medium: Report pdf

Supervisor: Prof. K. Munshi


Detailed Description

In today’s society, when one wants to get a message across with speed and efficiency, humour could be one of the best tools because human beings react to such a phenomenon willingly and immediately.

In today’s mechanical life of increasing stresses, one needs to relax somewhere, but our environment is getting dominated by modern, similar looking geometric objects like computers. Their aesthetics are dominated by their function, manufacturing capabilities, and the effects of mass production. We are now passing through a phase in which a universal urban culture is emerging. The rise of the middle class has put designers in a challenging position with their changing needs. Objects that are produced appear more sophisticated. If this trait continues, human beings will get trapped in various concentrates and plastic boxes and lose their sensitivity. It is always said that man invented machines to serve him, but day by day, it seems to be happening that he is getting busy serving these machines. It might so happen that human beings become mere automatons.

It is everybody's duty to prevent this. That is why we see that some design movements like "post modern" or "Memphis" were started. They criticise the Bauhaus tendency towards functional products that follow the philosophy of minimal design. Here the design was considered an opportunity for exploration, and many times humour is used effectively.