Typography, the printed word, is one of the most important areas of communication and is a fundamentally functional vehicle for transmitting ideas. Typography may be defined as the art of rightly disposing printing material in accordance with a specific purpose, of arranging the letters, distributing the space, and controlling the type so as to achieve maximum reader comprehension of the text content.

Typography was used earlier as just a way of printing a text matter with more emphasis on bringing the content matter across in a more comprehensible way. But in today's world, typography has acquired a much wider visual sense. Typography has become a medium of visual communication. With the Dada movement and, more recently, the onset of concrete poetry, typography has acquired a new dimension in the world of visual images.

Typography at present is not restricted to the printed matter on a page but has extended its definition to projected typography on film, video, and television mediums. Computer-aided typography is yet another field that has assumed prominence in recent times. Laser typography is the vision of the future. Typography as used in different applications has its own styles, limitations, constraints, and analytic values. Each application, so to speak, dictates a different typographic approach. In some applications, the point size or boldness might be more important, whereas in others, the column width, layout, etc. might be more important; in yet another, the grey value of the printed area; and so on. This project is an investigation into different typographic fields with respect to different applications and an analytic review of the parameters of typographic design. Typographic samples have been collected and classified into different fields to facilitate easy understanding. The samples in each field have been analysed with respect to the different parameters involved.