Rapid strides in technology are changing our world. are also changing our attitude toward things. of the West pervades every walk of life in almost every part of the world. One of the reasons may be the hi-tech package offered by the developed nations in the form of products. Underdeveloped nations are losing their identity because of this cultural invasion. What role does culture play in technology? has a very significant role to play because recent developments Each government has brought technology and culture very close, each in the direction of the other.

This is apparent in our country too, where we, a third-world nation, are trying hard to keep pace with the developed nations on all fronts. This manifests itself in our daily lives too, in the kinds of products we use and the way we use them. is a flood of products on the industrial, commercial, medical, and domestic scenes. Time-saving gadgets, space-saving devices, sensitive diagnostic equipment Most of them are the result of foreign collaborations and technology transfers.

It is true that a chair is to be sat on and a grinder grinds, be it in the West or in India. So where does Indianness come into all this, be it in the West or in India? So where does Indianness come into all this? All these statements are justified at a very basic level. Indianness does play a very important role in determining the functions of a product to be used in our country. To find out the extent of this, one has to delve deeper into what Indianness is.

Indianness is an oft-misquoted and misused term today and has come to have a number of connotations. Viewed in a holistic manner, it is probably an outlook or attitude towards life reflected in the way we live, our activities, and our approach to things in day-to-day life. It is ingrained in our subconscious and inherent in our society. Imbibed down the ages, it has its roots in the social, economic, cultural, religious, and political environments that we have lived through down the ages.