"Uravu is a non-government organisation (located in Trikkaipetta village in Wayanad district, Kerala state, south India) that works with people, governments, and businesses to implement programmes for sustainable employment and income generation in rural areas. Uravu is a nonprofit trust established in 1996 and registered under the Indian Trusts Act. Uravu promotes social enterprises based on the value addition of local natural resources, especially bamboo, the "green gold."