The packaging of a product is what connects the consumer to the product. It is the outer shell, the apparel, of the product. Interactive packaging enhances the user experience of the product in accordance with the context of its usability aspect with the additional values of interaction elements for the user to make it more exciting and engaging. Extensive study has gone into this paper, which includes everything from a literature review to an analysis of different types of packaging to bring out a clear definition for interactive packaging. The similarities and differences among smart, intelligent, and interactive packaging have been analysed.