Off late, it has been observed that we tend to issue fancy names and terminologies without much thought about the impact they would create. One such name (which is also the topic of this paper) is interactive packaging." In this paper, we look to identify and define the true meaning of interactive packaging. Extensive study has gone into this paper, which includes everything from a literature review to speaking to experts in packaging from India and abroad. In this paper, we attempt to bring out a clear definition of interactive packaging. We also want to shed light on other terms like intelligent or smart packaging and determine if and how they differ from interactive packaging.