India is the land of rich handicrafts and beautiful traditions, as well as marvellous and unique artistic work. From decades, Indian craft has offered a warm charm to our many day-to-day objects with its unique design and quality.

It’s interesting how there are a lot of portals today showcasing art forms and handicrafts from remote corners of India. This project is an effort to analyse and understand brands that promote craft products specifically made in India. The focus was to understand how some craft companies in India brand themselves and position their products for the contemporary urban consumer.