Throughout history, technology and culture have driven each other to progress. Technology is created out of direct and indirect human needs, while certain technologies create new needs. The result of this symbiotic relationship is what we generally call as ‘trends’. Like how the smartphone and internet technology have driven the whole trend of selfies and image sharing, we can find evidence of trends at any point in history.

The automotive industry, being highly capital-intensive, not to mention the fact that a new vehicle takes at least a few years to go from idea to production,relies a lot on setting and responding to trends. Since designers are always in the business of predicting the future, a thorough study of past trends can help as a tool to anticipate and predict future trends. The research part of this project is to attempt the same: unravelling the complicated relationships between technological and cultural progress and the trends that originated from them. Based on this study, the near future can be anticipated with reasonable accuracy, which serves as the basis for the design phase of the project.

Designing the exterior for a car to be launched in 2030 involves certain challenges. The design aims to be reflective of cutting-edge technology as well as the anticipated lifestyle and specific human needs of that era.