The encouragement to select this topic for visual ethnography came from the relevance and importance of the topic in communication design. It was also one of my childhood interests to cut the stamp foiled Ganeshji or any deity or beautiful decoration in golden shining on it on these cards of invitation. It had always been the topic of my curiosity to see how these beautiful pictures are engraved on such small cards and how papers are cut into such small pieces of drawing.

Luckily, visual ethnography gave me the chance to study this craft closely and entirely. I could study the interesting process of manufacturing invitations and wedding cards and its impact on the people in this profession. Some people were stuck with traditional printing technology, which has become outdated due to the influence of the digital world. Some of them could adapt themselves according to the situation and manage to adjust to the technological changes that come from time to time. Due to which they are dwelling for the time being.

Visual ethnography was a completely new field for me. With the excitement of a new subject and an old craft tradition to explore, which is driven by my own interest, I embarked on this journey of understanding the craft of invitations and wedding cards.