GCC was founded in 1974 by Sudarshan Dheer, the Grand Master of Corporate Communications in India.

The studio specialises in corporate communication projects—identity, literature, packaging, and signage systems—and continues to serve both national and international clientele.

Sudarshan Dheer has designed logos or brand identities for over 100 clients. His work has been featured in more than 50 international publications and won more than 40 awards.