There was a time before the machines in Punjab when each book cover, advertisement, poster, etc. had a character of its own. Each magazine headline and title was different, as the creator did each piece by hand and added to the pool of diversity. At present, it is hard to differentiate between a book on economics and a poetry book.

The desire and need to design a Gurmukhi typeface came from the lack of good Gurmukhi typefaces available today. My aim was to fill in the gap by adding to the Gurmukhi-type palette available. In the project, I explore the roots, golden era, and transition of the Gurmukhi script and design a semi-casual typeface that fits contemporary taste. This project has two essential domains, i.e., the ‘essence’ of the typeface and the quality and ‘fineness’ of the type design, which I juggled constantly, switching between the two as the project progressed.