The project was started to add motion to signage to enhance the user experience of amusement parks. We have been seeing static signage for ages. It started in the early Stone Age, or perhaps even earlier. From then to now, signage has been static, but now we have the technology, and signage can be explained with motion, changing the experience as well. But it's not the first time someone has introduced motion signage. Designers already do work in this field. With my research regarding the project, the findings gave new insights into this field, and it was decided that only giving motion to signage would not do any good. Emotions are more important to enhance experiences. So the brief has changed from motion signage to emotion-motion signage. Emotions play a big role in changing moods or experiences; people connect with each other through emotions. It is easier to relate to things with emotions than just random motion signage.

Till now, designers were applying only the laws of gravity and speed to design motion signage, but this kind of signage seems ineffective without emotions. So in this project, it was decided to give character or nature to signage according to its content to better connect with the user.

This project needed a hero, like every story, so the first idea was to create a mascot. But later on, I chose "Arrow" to be my project's hero. I came to this decision after a week’s exploration for a mascot. I tried lots of characters, but those were inappropriate. I needed a mascot, and that doesn’t mean it could be anything. It has to be from the content; a strong and meaningful relationship is necessary because I want to deliver emotions through the mascot, and if the user can’t relate the hero to the story, he is not going to connect with the agenda.

Now there is some 8/10 signage designed. I included very basic tasks to explore, and as the topic is so vast, I had to give more time to the research part than the exception part. The floors can be built at any time if you lay a strong foundation for the building.