The world is changing, and with it are its needs and the ways to fulfil them. Jugaad, the concept of using traditional knowledge and combining it with good instincts and common sense, is fast catching on. There are numerous products like Mitticool, a $30 fridge, that are being designed daily by common people. These products are not only easy to produce but also cost-effective at the same time. This phenomenon has brought the process of design closer to the common man.

While a large number of these products have been uncovered in industrial design, very little is done to observe and execute this type of approach in Communication design. Through this project, we want to shed light on one such example of design by common people in the  field of Communication design: the system of painting road signs on the highway by mechanics to guide people whose vehicles break down or get punctured. While visual appearance seems to be the most important ingredient of a communication design deliverable when it is taught at design schools, through such examples, we realise that aesthetics can be subjective in relation to the creator and viewer.